Putting our money where your gold is.

As the first major award show of the season, The ANDY’s were making a huge statement – if you submit your entry early and win, they bet you will go on to win at other major shows throughout the season. Their next year’s ANDY submission is on us if they don’t.

Knowing that The ANDY’s were betting on the incoming submissions, the film accompanying it had to back that up, which is why 7 creative leaders in the industry are willing to take a lie detector test to prove it. We sat down to get to the bottom of the truth.

We created a series of bumpers on social media to capture the feeling of winning early, while also exploring the different insights and benefits of winning early.