A criminal record shouldn’t be a life sentence.

One in three Americans have a criminal record, and long after having served their sentences, they are still restricted from access to basic life necessities like housing, education, and a job. R/GA partnered with the Clean Slate Act and formerly incarcerated activist Zaki Smith to create a buzz before legislators vote on a life-changing bill. Through this mural and campaign, we redefined what prison tally marks mean: What was once a symbol of days spent in prison now only illustrates how much more punishing life can be after prison.