Make Your Moves Count
Client: TurboTax
Agency: R/GA
Featured In: Ad Age, Ad Week, Marketing Dive, Media Post, and Business Wire
Make Your Moves Count is the start of an all new, 3-year 360 campaign for Intuit TurboTax. Nine quirky short films all lead up to the main event, the 2024 SuperBowl, where they continued to be featured.
Make Your Moves Count celebrates all the bold choices that people made in 2023, the unique tax situations they found themselves in as a result, and TurboTax Experts who make it all add up tax-wise.
Tradicion Familiar
The TurboTax client clarified that one of their main objectives was to be approachable to the Latino demographic, which meant that a few of our spots would have to be. in Spanish. This is where I collaborated to bring the Spanish spots to life.
Radio Spots
We worked on radio spots to bring the personality of our TV Spots to Radio. So we created a few new scenarios to show the expert/riser experience in audio.