Led by an all AAPI team, P&G’s latest campaign “The Name,” tells the story of Korean American girl named Yeong Joo [yUHng-ju] Park and highlights the importance of learning and honoring AAPI names as we treat American names.
The Name
Client: P&G
Agency: R/GA NYC
Recognition:
ADC Awards
Advertising: Integrated - Gold
Advertising: Television / Film / Online Video - Gold
CLIO Awards
Integrated - Bronze
Effie US Awards
Social Good - Diversity, Equity & Inclusion / Positive Change - Winner
One Show
Film & Video - Merit
Integrated Campaign - Merit
Fast Company’s World Changing Ideas Awards
Marketing & PR - Finalist
ANA Multicultural Awards
Socially Responsible - Winner
Asian - Winner
Digital & Mobile - Winner
